Hello, all followers and fans.
Happy New Year! <3
We hope that throughout the year, we have been able to meet the expectations and wishes you have had for our business. From our perspective, 2023 has been an incredibly inspiring, busy, and educational year.
One of the things we have learned is that spreading the message about our brand and mission hasn't happened as quickly as we had hoped. Consequently, we have not achieved the desired level of turnover and profit. Therefore, we are changing our policy regarding how we use our revenue. We still commit to allocating 90% of our profit towards purchasing land to enhance biodiversity. However, we are eliminating the deadline (previously December 31, 2023), after which we originally planned to allocate 80% to our nature savings account, 10% to restocking inventory, and the remaining 10% to salary payouts.
We are now changing it so that until we have built up a proper inventory, including a wide range of different product lines, we will not earmark the initial 80% + 10%. Instead, in the near future, we will use the entire 90% to develop the mentioned product assortment.
This change is aimed at enabling us to generate a substantial profit in the long run. It is this profit that we will then use to purchase land and contribute to seeing nature thrive.
If you have any questions about any of this, you are always more than welcome to comment or reach out to us directly.
Once again, Happy New Year!